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This is why your website must be found on page one of google to get any serious traffic and why the higher the better. 

Get More Customers to Your Local business

Customers are looking for you - Will they find you?

It's about getting the word out about your business - just like the other types of advertising you do - Get customers to call or come in.

The more exposure your business has, the more potential customers you can get!

Have your company Listing distributed to hundreds of sites directly and indirectly.

• Search Engines such as Google, Yahoo, Bing
• Online Yellow Pages (Superpages, Yellowpages, YellowBook)
• Social Networks such as MySpace
• Portals and Guides such as AOL MapQuest, CitySearch
• Cell Phones and Mobile (BlackBerry and iPhone)
• 411 Directory Assistance
• In-Car GPS Navigation and Telematics such as OnStar 

Discover How to Get More Customers Calling and Visiting your Business

People use the Internet more & Phone books less

• 83% of local searchers contact businesses
• 46% contact via a phone call
• 37% visit business location
• 50% of local searches result in actual sales

70% of U.S. households do some kind of search for a local product or service on a daily basis.

75% of Internet users looked for products and services close to their home or business.

55% of all Internet search engine references are for locally sold products and services.

66% of Internet searchers expect to find businesses within 15 miles of them

Local SEO for Organic Search Rankings

Organic search results are the usual listings you see when you do a search in Google, Yahoo or MSN. Good rankings in organic search will drive the bulk of the traffic to your website. It is here where we can also target a wider range of keywords to maximize the local traffic your website receives.

Optimized Placement in Local Search Engines

Within the last couple of years the search engines have been providing improved "local search" features. Google in particular has been embedding these "Maps" inside their search pages as part of their Universal Search results. This has opened new opportunities for local businesses and requires different techniques, from organic SEO, to get exposure there.

Unlike the traditional print Yellow Pages where businesses are restricted in the type of information they can submit and in turn how they can be found (Business name, address, telephone number, fax number, URL and category). Success in online local search requires that more robust information be provided.

• Secondary Categories
• Brands Carried
• Products &Services
• Hours of Operation
• Logo
• Video & social Network Links
• Amenities
• Photos
• Specialties

This is especially important when you consider how online and mobile users are searching for local information and how the local search algorithms work.

Maximum Exposure, Minimum Cost & Effort

The faster you get started, the quicker your company's search results are everywhere! So get started today Prices from $500.00 

Although nobody knows the exact Google PageRank values - the table below gives a fairly good representation of how many external links, of certain PageRank values, are required to achieve a certain Google PageRank.

Orlando SEO

Backlinks are incoming links to a website or web page. The number of backlinks is an indication of the popularity or importance of that website or page. Search engines often use the number of backlinks that a website has as one of the factors for determining that website's search engine ranking. For example, Google's PageRank algorithm uses backlinks to help determine a site's rank. We attempt to give the number of links to your website on different Search Engines.

The Google PageRank algorithm is very complex but can provide useful information. Here is a list of things that could help boost you Google PageRank, with a rating scale beside it of how important we think it is. 

• Update Pages Frequently 2/10
• Add Pages Frequently 4/10
• Good Neighborhood Directories with high PageRank Levels 7/10
• Monster Websites 7/10
• Quality Inbound Links 8/10
• Quality Relevant Links 9/10
• No Broken Links 5/10
• Article Submissions (this can increase your PageRank by getting more inbound links) 8/10
• All these put together 10/10
  

 Factors that can decrease your Google PageRank

• Bad inbound links such as Poker, Porn, Sex, Drugs, or similar sites
• Link spamming
• Bad Content
• Lots of broken links
• SEO Black Hat Techniques 

SEO Orlando 

What is a Position Change in Google's Search Engine Ranking Worth?

Here are some search engine optimization stats!

Rank -	Traffic Volume -	Value compared to 1st
1	1,000
2	285	3.5x less
3	204	4.9x less
4	144	6.9x less
5	117	8.5x less
6	96	10.4x less
7	81	12.3x less
8	71	14.0x less
9	67	14.8x less
10	70	14.1x less

*Above we use an example of 1,000 website visitors click rate on the website in Google's 1st position for a search.  This chart shows the click rate for the other lower positions on page one and the value of that postion relative to being in the number one position.

Remember Your Website Ranking's Matter 

Web SEO

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- Get Found Online

Marketing  >  Leads  >  Sales

Orlando Search Engine Optimization

Distribution of Clicks on Google’s SERPs

What is the distribution of clicks on a search engine results page? What percentage of clicks gets each search result according to its rank? How much more users attention gets the first listing compared to the second? Or how often do users click the listing below the page fold? The way users interact with SERPs is one of the most frequently discussed topics in the SEO community and is also a very important field of study for the search engine specialists. To answer the above questions researchers employ the so-called eye tracking experiments.

Eye-Tracking Studies

The objective of eye tracking studies is gaining insight into how users browse the presented abstracts and select links to click. The results of eye tracking research provide Internet marketers with information on clickthrough rates, thus allowing them to make correct predictions on traffic changes as their rankings are gained or lost. For SE engineers the results provide a basis for improving the interfaces of search engines and metrics to evaluate the relevancy of the presented search results.

To detect users interaction patterns the eye tracking experiment observes a number of indicators of ocular behavior using a CCD (charged couple device) camera similar to the appliance used to read bar codes. The indices of ocular behavior include eye fixations, saccades, scan paths and pupil dilation. Eye fixations are defined as a stable gaze lasting for 200-300 milliseconds representing visual attention to a specific area of a SERP. Pupil dilations or pupil diameter changes represent a measurement of interest in a particular listing. This variable is especially important as it helps interpreting an implicit user feedback to the relevancy of the presented search results.  complete story

Source: SEOResercher.com

Orlando Search Engine Optimization

No sooner that the recession is over people are looking to invest in various profitable business sectors. Not everyone can afford large set up expenses. This is the reason why small business organizations are so popular. Now if you are opening a business then there is a good chance you will catch the eye of a many onlookers, but with the small business organizations this x-factor is missing. Thus they have to depend on various promotional means to catch the eye of the new clients. Though there aremany promotianal options, one of the quickest ways for new sales lead generation is small business SEO.

Though there has been a buzz in the online marketing world about Search Engine Optimization, there are so many people who want to learn about the basics and get better lead conversion. If you own a small business it becomes twice as necessary to ensure that your money is properly channelized. Thus knowing what SEO is and to focus on targeted lead generation. It is a promotional strategy that increases the probability of targeted people viewing your website and thus when there are more people acting on your sales proposition, resulting in a higher lead conversion. This strategy can be used only after the programming and designing for your site is completed.

The SEO campaign should be entrusted to an experienced Search Engine Optimizer who uses the white hat techniques to get you higher ranking in the search engines and thus increases the number of visitors to your site. It is then your marketing message that will convert those visitors into business lead generation and the lead conversion efficiency is influenced by the sales copy. Yet, there are some tips that you as a websmaster should keep in mind:

• This is the age of ever growing competition. If you leave a site with the same unchanged content month after month then there is a high probability that your site will not attain a high page rank as well as weak business lead generation. It also affects the authenticity of the site and creates a negative vibe in the minds of the visitors.

• There is a general notion among many websmasters that SEO is a quick way for business lead generation. Yes it is quick but it is not magical. It takes the optimizers some months to show praiseworthy results for small business SEO. If you want quick results at times the SEO companies might show you some by using black hat techniques. But you run a risk of being banned by the search engine if your are caught doing so. So bear it in mind that patience is a virtue.

• Search engines have special algorithms and the SE optimizers try to guess these correctly and then try to modify the site accordingly. This will mean that the search engine will see all your sites content matching with their set standards and thus they will send more people to your site.

• Content for your site is always important. Small business SEO can help sales lead generation, but it's the content that will lead to lead conversion.

• If you select the right small business SEO company and keep the above mentioned points in mind then you are sure to make good profit from your site.

The online business world is a huge pool of companies and there are so many companies looking for their share of money. It is not a difficult thing to start off a business but the difficulty comes in when you have got to plunge into the sea to catch a fish in this case the customers. Thus there are so many options that people use in the rapid race to get customers. Small business SEO is one of the favorite options for the web masters for business lead generation. But there are many other options available as well. Whatever be the process adopted for targeted lead generation there is always an extra headache for the business owners on how to choose the best lead generation company online suiting their needs. So below is list of suggestions that might be helpful:

Research: Internet is the treasure house of information about anything that you want. There are many websites that carry list of directories about a specific niche business. These directories carry the details for a company such as its address, phone number, mail address and website URL. You have to make a list of the lead generation companies that you have either heard of or feel that their proximity is comforting for you.

Proximity: There are so many web masters that are a little comfortable when they can pay a visit to their lead generation company and discuss various facets of the campaign with them. This is the reason it might be good if you choose a company that is in close proximity to you.

Cost of Services: Many of the lead generation companies want to get a client base with their low pricing. But as a web master it is your discretion. Remember all low costing things are not good, they might save you bucks initially but at the end of the day it is results that you would expect with your business lead generation services. So it is true that all good things have high prices as well. Though it is advisable that you take custom quotes from many websites before making a final choice.

Partnerships: The word lead generation itself says that it is not a simple task. It will take much time, tremendous skills and efforts, and lot of quality whatever be the product or service you are offering. Thus the lead generation companies should have partnerships with some known names in the field so that they can lead target lead generation to your website.

Keeping Track: It is easy to become complacent once you find a good lead generation company but remember as a business owner you should always keep a close watch on the work progress. Most of the companies will either share information with you by sharing information through a project management system or send day end reports to you. So take out some time from your busy schedule to view the work minutely.

With quality lead generation you will have good sales. Good sales would mean high revenue generation and boost your business significantly. Thus choosing a good lead generation is vital for the success of your business.

Getting real estate leads is a vital part in the work of a realtor. After the lead generation comes the next step that is lead conversion when the lead becomes a client and then the realtor further takes it into a sale. In today's date all the companies are going online as a large percentage of people all around the world are Internet savvy these days. So you require to know about the various tips and tricks on how you can do realtor marketing through the web. According to a new statistics more that 80 percent of the home buyers use the Internet to search for their dream home. If you let the online market slip then there is a huge lost opportunity for you.

To take advantage of the real estate online market first of all you have got to be well learned about the various aspects of a website. In short you have to be a web savvy person. To learn more about the various other tips read on:

Creating Fresh Targeted Content: A site with fresh content has many advantages from the search engine point of view as well as from the sales point of view. People like to see fresh ideas and fresh approaches in marketing. If the same old content is kept then the people get bored. If the content is not changed or updated at regular intervals then the search engine will never rank you high in search results.

The search engines also look for a well organized site that has information which is latest in the field. This is the reason why having a blog on any related topic such as the real estate market in your town is a good way to get high search engine ranking. The information that you are providing is unique thus there will be many visitors that will come to your site and some will lead to lead conversion.

Free Tools: Free is always the magic word for realtor marketing. You can make your site more attractive by including some helpful tools such as mortgage calculators, virtual home tours and local MLS listings.

Broker Websites: This is a great way to draw in some real estate leads. There are so many big brands available online and an association with them will mean good lead generation for you too. Though this process involves no costs initially but once there is lead conversion you will need to pay a portion of your commission to the website for the real estate lead.

Paying for Advertisement: This process involves paying to the major search engines (such as Google, Yahoo, Bing, etc.) to advertise your site each time a certain term is searched for. This is a great way for targeted lead generation to your site.

Portray Your Expertize: In order to gain the trust of a large group of people you have to become an expert in the field. You can become an online personality of repute by participating in the homeowners forums, answering to the pertinent questions, submitting free articles at reputed sites, guest blogging at some of the relevant sites, etc.

Getting real estate leads online is not a problem if you keep the above mentioned things in mind. With the lead conversions you will see your business rise and thus your dream will come true!